AUDI :: AirBnB

The ‘Home of the Audi R8’ was a real house that we then listed on Airbnb with an integrated, cobranded campaign, attracting people to the listing page and inviting them to experience the bucket list–worthy adventure for themselves. The campaign generated 17MM+ digital views and 112+ PR impressions. More importantly, the listing sold out in less than 5 seconds. And 23 lucky fans were given the driving and living experience of their lives.

HUMMER ::

DSG :: 100-LB COUPON

Endurance athletes live for extreme challenges. And Second Skin, a new maker of athletic wear, needed to get their attention. So, we went to the extreme and created a 100-lb. coupon. Athletes earned their 100-lb. coupons by following clues on Instagram Stories. However, the hardest part wasn’t finding them. It was redeeming them. Because each athlete had to lug her or his 100-lb. coupon back to a local Dick’s Sporting Goods to cash it in. In total we deployed 20 coupons across five events. All were redeemed. 

OSPREY ::

EL TESORO